Alternate Identities
Every season, we drop something new. A fresh look. A fresh story. Hidden until reveal day.
A New Look. A New Story. Every Season.
The primary Catfish identity is who we are. The alternate identity is how we celebrate the moment — the city, the culture, the season we're in. Each year brings a brand-new alternate look that lives for one season only, then takes its place in Montgomery Catfish history.
Locked Until Reveal Day
Jerseys. Tees. Hats. Limited quantities. When the season starts, the vault opens.
More Than Merch
An alternate identity isn't a logo swap. It's a chapter. It captures what a season feels like — the energy in the building, the moment in the city, the story we're writing together.
It gives our players something extra to fight for. It gives our fans something rare to wear. And once the season ends, it never comes back.
This is how we mark time. This is how we celebrate Montgomery, year after year. New look. Same heart.
One season only. When it's gone, it's gone.
Designed around a story — the city, the moment, the year.
Wearing it means you were there from the beginning.