Alternate Identities
Once a season, we put out something different. A new look, a new story, kept quiet until the day it drops.
A New Chapter Every Year.
The primary Catfish identity is who we are, full stop. The alternate is something else. It's a one-season detour shaped by what's happening in Montgomery that year. We show it once, put a small run of merch out into the world, and then it's done.
Locked Until Reveal Day
Jerseys, tees, and hats, all in small numbers. The vault opens once the season is underway, and when it sells through, we don't restock.
The on-field look our players will wear when the alternate takes over for a night. Kept under wraps until reveal day.
A short-run shirt tied to whatever story we're telling that season. Once they're gone, they're gone.
Headwear made only for this drop. You won't see it on the regular shelf.
How The Vault Opens
We work on the concept, the colors, and the story behind it all year, and we keep it quiet until the moment is right.
Fans see it first. Then the limited merch goes live, usually for a short window around a single home game.
After the season wraps, the alternate gets retired. It doesn't come back, and that's the point.
Drop your name on the list and we'll let you know the moment the alternate merch goes live.
More Than Merch
An alternate identity isn't just swapping out the logo for a night. It's a chapter. Something that captures what a particular season actually felt like to live through in Montgomery.
It gives the players another reason to fight on the nights they wear it, and it gives fans something they can't pick up later. Once the season's over, the alternate goes in the books.
That's how we plan on marking time around here. Every year a new look, but the same team underneath it.
One season, small print run. After that, you're hunting eBay.
Built around something specific that's happening in the city or with the team that year.
If you've got one, it means you showed up early.