Built From Here
A team named for the river, for the work, and for the people of Montgomery.
Montgomery has always been a river town. The Alabama runs right through it, and so does a certain way of doing things, heads down, sleeves up, no need to make a fuss about it. That's the city we grew up with, and that's the team we set out to build.
We landed on the catfish because it just fit. Catfish live here. They're tough, they adapt, and they don't go anywhere. They're not flashy. They're the kind of fighter you don't see coming until they've already got you. That felt right for a team meant to represent this place.
Instead of one logo trying to do everything, we built a small family of marks. Each one does its own job.
The Circular Badge
The Circular Badge represents the Montgomery Catfish and our connection to the city. Designed as a timeless mark, it works across merchandise, signage, and community initiatives while showcasing our pride in Montgomery.
The MC Monogram
The MC Monogram is a simple, versatile mark built for everyday use. Whether it's on apparel, digital media, or team branding, it provides a clean and recognizable representation of the Montgomery Catfish.
The Catfish Character
The Catfish Character brings energy and personality to the brand. With a competitive attitude and bold design, it captures the excitement of game day and connects with fans of all ages.
A Complete Identity System
Together, these three marks create a flexible identity system that represents every side of the Montgomery Catfish brand, from community pride and professionalism to entertainment and fan engagement.
Built for Montgomery
The Montgomery Catfish were created to represent the River Region with pride, passion, and determination. Every element of the brand reflects our commitment to the community and our goal of building a team that Montgomery can rally behind for years to come.